Résumé

A PDF version of my résumé is available here.

Alicia Lyford

@AliciaLyford | alicialyford.com | linkedin.com/in/alicialyford | lyfordalicia@gmail.com

Relevant Experience

Assistant Account Executive, Edelman

Portland, Oregon, Nov. 2013 – Present

  • Support the execution of strategic communications plans for a variety of corporate clients
  • Provide media relations, research and analytics and content development support
  • Manage account team project deadlines

Corporate and Public Affairs Intern, Edelman

Seattle, Wash., June 2013-Nov. 2013

  • Provide ongoing support for more than ten accounts
  • Track client coverage to create daily, weekly and monthly reports and provide recommendations
  • Create media lists and briefing documents for issues-management clients
  • Establish structure and processes for public affairs coalition

Public Relations Intern, Vox Public Relations Public Affairs

Eugene, Ore., April – June 2013

  • Wrote news releases for clients and blog posts for Vox PRPA website
  • Created LinkedIn plan for Vox PRPA company page and increased user following by 10.5 percent
  • Managed Pain Consultants of Oregon Facebook page and updated three times per week

Assistant Firm Director, Allen Hall Public Relations (Student-Run Agency)

Eugene, Ore., June 2012 – June 2013

  • Managed internal communication across 11 account teams and 52 members
  • Planned and facilitated weekly agency and account supervisor meetings
  • Managed project deadlines and facilitated member time tracking
  • Edited all content produced for clients, including social media plans and news releases
  • Spearheaded account executive and supervisor hiring for 2012-2013, resulting in 42 new members

Public Relations and Marketing Intern, Perka Inc. (Acquired by First Data in October 2013)

Portland, Ore., July – September 2011, 2012

  • Pitched stories to technology and loyalty publications, secured interviews, and placed stories
  • Created comprehensive media kit distributed to bloggers and participants at two trade shows
  • Prepared presentations to sell Perka to coffee roasters and business associations
  • Organized and implemented merchant photo shoot for website

Education

     University of Oregon, School of Journalism and Communication

     Bachelor of Arts, journalism: public relations, June 2013

     Minors: Business Administration and Communication Studies

 

Skills

Adobe Creative Suite, |Salesforce |CisionPoint |Google Analytics|Google AdWords

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