This Thanksgiving was Instagram’s busiest day according to Mashable’s article. According to Instagram’s blog, there were 226 Thanksgiving photos per second and a total of over 10 million that included Thanksgiving themed words. Thanksgiving even topped the number of photos posted from Hurricane Sandy. It makes sense that users would use Instagram during Thanksgiving weekend since they are surrounded by friends and family, enjoying a relaxing time and have time to be on their phones, opposed to a natural disaster since in a time of crisis using Instagram wouldn’t exactly be a main priority.
I’m not sure exactly what they would do with the information, but thanks to Thanksgiving, Instagram has some very important user data to consider. Instagram can use this information for future promotions and opportunities for upcoming holidays.
Obviously you must have a smartphone to use Instagram and I believe that more and more older adults are getting on the Instagram bandwagon. (My mom posted one of her first today!)
I’m curious to see if Instagram Christmas will top Thanksgiving?
Here is the graph showing the number of photos from Instagram’s blog:
and one of my own Instagram photos from Thanksgiving!